Smartpay

Remove The Fuss When You Switch To Us Campaign

Software ︎
Adobe InDesign
Adobe AfterEffects
Adobe Photoshop

I led a campaign to position Smartpay as the simple, efficient alternative in the crowded Australian EFTPOS market. My goal was to highlight the contrast between the frustrating complexity of traditional EFTPOS services and Smartpay's seamless experience. Focusing on simplicity, the campaign showcased simple, clean visuals to underscore the ease Smartpay introduces to electronic payments, persuading businesses to consider switching their EFTPOS provider.

Design & animation by Kyōko Louise.