Mimecast GCR
Lead Generation Ads
Software ︎
Adobe InDesign
Adobe Photoshop
I worked with Mimecast for their Get Cyber Resilient campaign to design eight lead generation ads aimed at increasing eBook downloads. The challenge was to revitalise their advertising strategy, as the previous ads weren't performing up to par. My objectives were clear: to boost newsletter sign-ups, surpass the existing LinkedIn lead generation benchmarks, and ensure that the ads resonated with the Get Cyber Resilient brand. Matt Sprague was responsible for the compelling ad copy, providing a solid foundation for the campaign's messaging.
Design & layout by Kyōko Louise.
Design & layout by Kyōko Louise.
I also created an aniamtion to promote the Get Cyber Resilent Podcast. The aim was to quickly capture the audiences’ attention on the LinkedIn feed with dynamic animated typography to draw them in, to listen, and subscribe to the GCR Podcast.We used key design elements from the GCR Podcast to create a strong visual connection to the existing imagery.
