Harvest Gourmet

Campaign Design

Software ︎
Adobe InDesign
Adobe Photoshop
Adobe XD

I led the design for HARVEST GOURMET®’s campaign to promote adding plant-based options onto the menus of major Pub Groups and Burger Restaurants.  I created a suite of campaign assets including a curious mailer with a unique QR code that takes users to a personalised landing page (which I wireframed and designed), Google display ads, social assets, and eDMs; supporting the HARVEST GOURMET® campaign by generating awareness and creating opportunities for customers to put plant-based burger options onto their menus.
Design & layout by Kyōko Louise.