Belgravia Leisure Venues
Brand IdentitySoftware ︎
Adobe InDesign
Adobe Photoshop
I've revitalised the Belgravia Leisure Venue's brand identity, capitalising on the existing iconic orange and blue colour scheme to craft a brand that's fresh, lively, and welcoming. This initiative is designed to enhance the appeal of 'moving more', motivating both current and prospective members to embrace an active lifestyle. Our brand's evolution is marked by a bold transformation, rolling out a contemporary new look across our venues and programs under the Belgravia Leisure Venue Brand.
At the heart of our rebranding is the striking circular motif; it's a hole-in-one on our picturesque golf courses, represents the enduring strength of a weight or medicine ball in our gyms, symbolises the safety of a lifesaver ring at our swimming pools, and echoes the dynamism of a basketball at our active stadiums. This adaptable symbol stands as a beacon of our united vision and our pledge to outstanding community engagement across Australia.
At the heart of our rebranding is the striking circular motif; it's a hole-in-one on our picturesque golf courses, represents the enduring strength of a weight or medicine ball in our gyms, symbolises the safety of a lifesaver ring at our swimming pools, and echoes the dynamism of a basketball at our active stadiums. This adaptable symbol stands as a beacon of our united vision and our pledge to outstanding community engagement across Australia.
